FTC Disclosure Guide

As a GoWellness affiliate, you are required by the U.S. Federal Trade Commission and similar regulators in other jurisdictions to clearly disclose your material connection to the products you promote. This guide gives you simple, copy-pasteable templates that comply with the FTC Endorsement Guides.

The basic rule

Whenever you recommend a TriVita product through your GoWellness link, you must clearly and conspicuously disclose that you will earn a commission. The disclosure must be:

• Clear — in plain language anyone can understand. "#sp" and "#collab" are not enough.
• Conspicuous — easy to notice. Don't bury it in a hashtag wall or below a "more" link if avoidable.
• Up front — before someone clicks the link or buys, not after.

Disclosure templates by platform

Instagram / TikTok / Reels

• Use the platform's "Paid Partnership" tag whenever available.
• Plus, in the caption, say something like:
  • "I earn a commission when you buy through my link. #ad"
  • "This is a paid affiliate link — I get a small cut, prices stay the same for you. #ad"
• Place the disclosure at the start of the caption, not after a "more" cutoff.
• For video content, also say it out loud or include an on-screen caption.

YouTube

• Verbal disclosure within the first 30 seconds: "This video contains affiliate links — I earn a commission if you buy through them."
• Pinned comment + first line of description: "Affiliate disclosure: links below earn me a commission."
• Check the "Includes paid promotion" box if you received any free product.

Email / newsletter

• At the top of the email or right next to the link: "This is an affiliate link. I earn a commission if you purchase, at no extra cost to you."

Blog posts / written content

• Place a disclosure above the fold and near every affiliate link: "Affiliate disclosure: GoWellness earns a commission on purchases made through links in this post."

Live streams / podcasts

• Verbal disclosure each time you mention the product, not just at the start.

What you cannot do

• Hide the disclosure in a hashtag block ("#ad" buried under 30 other hashtags).
• Use ambiguous tags like "#sp", "#thanks", "#collab", or "#ambassador" by themselves.
• Make health or medical claims about TriVita products that aren't on the official product label.
• Imply that GoWellness or TriVita endorses you personally beyond the affiliate relationship.
• Use before/after photos in a way that implies guaranteed results.

Health & wellness specific

Wellness content is held to a higher standard. The FTC and FDA both scrutinize claims about supplements. Stick to product label claims and avoid statements like:

• "Cures", "treats", "prevents", "diagnoses" any condition.
• "FDA approved" — TriVita supplements are not FDA-approved drugs.
• "Clinically proven" unless you can cite the specific study.
• Personal medical anecdotes presented as typical results.

When in doubt, paraphrase the product page and let the customer click through to read the official details.

International audiences

If you have audiences in the UK, EU, Canada, or Australia, additional rules may apply (CAP/ASA in the UK, ACMA in Australia, Competition Bureau guidance in Canada). The U.S. disclosure templates above are a good baseline, but check local rules if you have a significant audience there.

Questions?

We're not lawyers and this isn't legal advice — when in doubt, consult your own counsel. For platform-specific questions reach out at support@gowellness.io.